Honeywell Group; a foremost brand in noodles manufacturing in Nigeria on Thursday stormed the Ikotun axis of Alimosho LGA with the bid of creating awareness for its brand Honeywell Noodles to her teaming customers within the most populated neighbourhood of Ikotun.
Speaking to our correspondent, Mr Olabode a member of the team said that the aim of the campaign is to further raise the bar on the acceptability and to sustain the niche Honeywell Noodles have created over the years without muddling it up with other lesser brands in the market. In his words “our aim here is to educate customers on our brands so as to separate it from other brands. Honeywell Noodles is a very strong brand and should be accorded with that recognition and to further push our goods and brand to the end users thereby creating the desired market through a stimulated demand”.
Ikotun, a massive hub for human and commerce in Lagos is obviously the right place for a strategic awareness campaign such as this which also endorses the fact that Alimosho in general is gradually becoming the business haven of Lagos State.